Brand Awareness

What pops into your mind when thinking about brand awareness? It depends on which part of the marketing field your background and organizations are in. Each marketer approaches brand awareness differently, but its importance is understood.

Creating an image and identity for a brand and ensuring consumers recognize and remember it increases the number of impressions for the brand search and contributes to acquiring the prospects from the top of the funnel!

A good brand awareness approach starts by building a foundation of solid brand recognition through an integrated brand awareness strategy. This should include developing a unified brand identity, creating a consistent message across all channels, and leveraging the right mix of traditional and digital marketing tactics to reach their target audience. Additionally, marketers should focus on creating engaging content that resonates with their target audience and strengthens the brand’s reputation. After all, brand awareness is a legacy marketing strategy. Building a sense of trust is part of what makes legacy marketing successful. It helps to create a lasting bond between the brand and its customers, which can result in increased loyalty and sales. Finally, marketers should track their brand awareness efforts and determine which successful strategies need to be leveraged.

For this effort to be successful, it requires full collaboration between all marketing stakeholders and alignment with all company departments. We know it can sound overwhelming, and that’s why the the Brandformer team believes in the atomic habits approach and aims every day to get 1% closer to this agenda. To do so, start by picking a topic about brand awareness from the topics suggested below.

Brand awareness is not a campaign. It’s a continuous effort.

How to measure brand awareness

How to measure brand awareness? Start with this framework.

Do all measuring brand awareness suggestions look the same? The Thebrandformer team suggests a d framework that makes you track progress for a long-term (ongoing) brand awareness activity.
Brand Awaraness Strategy

The Philosophy Behind Brand Awareness Strategy

Start your brand awareness strategy with the 6 pillars of distinction. By following them, you can build a strong brand awareness strategy that will attract new customers and keep them coming back for more.
Start Messuring Brand Awareness

Start measuring brand awareness

Start measuring brand awareness to validate those brilliant ideas with hard data. Sometimes, what seems like a fantastic idea may not pan out, or even if it does, you'll want solid numbers to justify doing more of it
Bruce Lee Brand Awarness Strategy Balance

Finding the Balance for Effective Brand Awareness Strategy

The previous article discussed the six pillars of distinction for brand awareness strategy. These pillars include a strong value proposition, brand story, service/product differentiation, audience-focused marketing, customer experience, and impactful messaging and design. These are the six strong pillars your company will stand on. By harnessing the power of these six pillars, your company can […]
Brand Awareness Tracking tools

Brand awareness tracking tools

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Brandformance loving it

How to Track Brand Awareness

Hey there! We’re still hard at work on this article, but we wanted to give you a sneak peek. In the meantime, you can sign up for our newsletter to make sure you don’t miss it when it’s live. We promise it’ll be worth the wait!   Track and measure the activity. Be straightforward and […]
Brand Awareness KPI Plan vs Reality

Brand awareness KPI: straightforward guidelines

Some of you might be familiar with the illustration above (Image Source); the concept presents a person’s path to success and how one sees it, compared to the reality of reaching the goal when persevering. This is the mindset we should take in setting metrics for brand awareness KPIs. We know we can reach our […]
Brand awareness Golas And Objectives

How to Clarify Brand Awareness Goals and Objectives

At some point in our lives, each of us has set personal goals, whether to lose weight, complete a marathon, earn more money, or meditate frequently. But what happens if we realize these goals are not easy to reach? Most of us will stop trying to achieve them, but we forget that they serve as […]