A good brand awareness approach starts by building a foundation of solid brand recognition through an integrated brand awareness strategy. This should include developing a unified brand identity, creating a consistent message across all channels, and leveraging the right mix of traditional and digital marketing tactics to reach their target audience. Additionally, marketers should focus on creating engaging content that resonates with their target audience and strengthens the brand’s reputation. After all, brand awareness is a legacy marketing strategy. Building a sense of trust is part of what makes legacy marketing successful. It helps to create a lasting bond between the brand and its customers, which can result in increased loyalty and sales. Finally, marketers should track their brand awareness efforts and determine which successful strategies need to be leveraged.

For this effort to be successful, it requires full collaboration between all marketing stakeholders and alignment with all company departments. We know it can sound overwhelming, and that’s why the the Brandformer team believes in the atomic habits approach and aims every day to get 1% closer to this agenda. To do so, start by picking a topic about brand awareness from the topics suggested below.

Brand awareness is not a campaign. It’s a continuous effort.