“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]

As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]