Let’s Brandform!

Break the stagnation glass ceiling for healthy, consistent growth

by establishing your brand as a scaling focus.


Brandformance - What is it?

TL;DR: Brandformanceis a marketing growth strategy that places the brand at the center of scaling—developing an optimization methodology that measures each marketing channel against performance metrics with defining KPIs that increase your brand awareness.
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How to measure brand awareness?

Do all measuring brand awareness suggestions look the same? The Thebrandformer team suggests a d framework that makes you track progress for a long-term (ongoing) brand awareness activity.
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Barnding Performance Marketing

Hey there! We're still hard at work on this article. In the meantime, you can sign up for our newsletter to make sure you don't miss it when it’s live. We promise it'll be worth the wait!
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Latest Stories

Red Bull Brand Awareness Thebrandformer

How Red Bull Can Give Your Marketing Strategy Wings

As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

September 13, 2023
Liquide death branformance story

Be Bold or Go Home: Liquid Death’s Marketing Strategy

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]

June 29, 2023
couple watching old spice commercial

Old Spice’s Perfect Recipe to Start a Conversation

When I first learned about Old Spice, and other than the fact that I thought it was a brand that makes hot sauce, I didn’t pay much attention to it. Not being from the United States, I was not aware of the existence of the brand. And when I heard that the brand went from a […]

June 29, 2023