As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]

When I first learned about Old Spice, and other than the fact that I thought it was a brand that makes hot sauce, I didn’t pay much attention to it. Not being from the United States, I was not aware of the existence of the brand. And when I heard that the brand went from a […]