Let’s Brandform!

Shatter barriers to healthy, consistent growth

by using your brand for scaling!


Brandformance - What is it?

TL;DR: Brandformance is a marketing growth strategy that places the brand at the center of scaling—developing an optimization methodology that measures each marketing channel against performance metrics with defining KPIs that increase your brand awareness.
Read More

How to measure brand awareness?

Do all measuring brand awareness suggestions look the same? The Thebrandformer team suggests a d framework that makes you track progress for a long-term (ongoing) brand awareness activity.
Read More

What is Performance Marketing?

Performance marketing, defined as advertising where payment is only made for measurable results (pay-per-click). However, we believe any marketing is performance marketing.
Read More

Latest Stories

Your LI feed before and after

Stop The Scroll! Walnut.io LinkedIn ads example

You are facing the challenge of hacking your brand’s ads for LinkedIn. What steps will you follow knowing that marketing messages overload users all day and you must stand out? I faced it before and tried to find some LinkedIn ad examples of other companies, but nothing resonated, I went to the best practices, which […]

February 18, 2024
Lyft Marketing Stratgey

Lyft’s Marketing Strategy. Crafting Delight at Every Turn.

“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]

November 5, 2023
Red Bull Brand Awareness Thebrandformer

How Red Bull Can Give Your Marketing Strategy Wings

As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

September 13, 2023