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Shatter barriers to healthy, consistent growth

by using your brand for scaling!


Brandformance - What is it?

TL;DR: Brandformance is a marketing growth strategy that places the brand at the center of scaling—developing an optimization methodology that measures each marketing channel against performance metrics with defining KPIs that increase your brand awareness.
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How to measure brand awareness?

Do all measuring brand awareness suggestions look the same? The Thebrandformer team suggests a d framework that makes you track progress for a long-term (ongoing) brand awareness activity.
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Barnding Performance Marketing

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Latest Stories

Lyft Marketing Stratgey

Lyft’s Marketing Strategy. Crafting Delight at Every Turn.

“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]

November 5, 2023
Red Bull Brand Awareness Thebrandformer

How Red Bull Can Give Your Marketing Strategy Wings

As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

September 13, 2023
Liquide death branformance story

Be Bold or Go Home: Liquid Death’s Marketing Strategy

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]

June 29, 2023