Linkedin
Facebook
Hey there! We’re still hard at work on this article. In the meantime, you can sign up for our newsletter to make sure you don’t miss it when it’s live. We promise it’ll be worth the wait!
Brand awareness tracking tools
Hey there! We’re still hard at work on this article. In the meantime, you can sign up for our newsletter to make sure you don’t miss it when it’s live. We promise it’ll be worth the wait!
You are facing the challenge of hacking your brand’s ads for LinkedIn. What steps will you follow knowing that marketing messages overload users all day and you must stand out? I faced it before and tried to find some LinkedIn ad examples of other companies, but nothing resonated, I went to the best practices, which […]
“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]
As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]