Performance Marketing

Don’t get confused, performance marketing is not PPC. It has been associated with it in many cases, but this is just the tip of the iceberg of what performance marketing is all about.

While PPC creates opportunities for companies to promote their products cost-effectively by optimizing the direct results for each campaign/channel, performance marketing evolved this approach and has developed countless ways and tools to track and measure the activities running on different platforms to connect the dots and figure out the full user funnel.

The downside is that it can become very confusing and frustrating, but it doesn’t have to be. The secret is to keep it simple, and that’s what we aim to guide in this hub. Explore how we can leverage those tracking abilities to enhance our branding effort and mitigate the complexity, layering out audience assumptions regarding our brand and learning how they perceive and make them recognize it.

Performance marketing is one of the 2 pillars of brandformance , and we have much more to investigate and share with you about the subject. The Brandformer team is still young, and currently, we are investing most of our efforts in the “Brandformance” and “Brand awareness” hubs. But don’t worry, we’ll share new content here soon. Sign up for our newsletter to be up-to-date when we release new content in this hub.

Performance Marketing

How performance marketing is applied to building a brand.

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What is perfomance marketing

What is Performance Marketing?

Performance marketing, defined as advertising where payment is only made for measurable results (pay-per-click). However, we believe any marketing is performance marketing.
Performance Branding

Performance Branding: Synergy of Two Worlds

Performance branding is the way Branding and performance marketing should work together. Your efforts to promote your brand need to help you better understand your audience while, at the same time, the work you put into branding should give you what you need to grow your performance marketing. The Brandformer considers all marketing efforts as […]