Don’t get confused, performance marketing is not PPC. It has been associated with it in many cases, but this is just the tip of the iceberg of what performance marketing is all about.
While PPC creates opportunities for companies to promote their products cost-effectively by optimizing the direct results for each campaign/channel, performance marketing evolved this approach and has developed countless ways and tools to track and measure the activities running on different platforms to connect the dots and figure out the full user funnel.
The downside is that it can become very confusing and frustrating, but it doesn’t have to be. The secret is to keep it simple, and that’s what we aim to guide in this hub. Explore how we can leverage those tracking abilities to enhance our branding effort and mitigate the complexity, layering out audience assumptions regarding our brand and learning how they perceive and make them recognize it.
Performance marketing is one of the 2 pillars of brandformace, and we have much more to investigate and share with you about the subject. “Thebrandformer” team is still young, and currently, we are investigating most of our efforts on the “Brandformance” and “Brand awareness” hubs. But don’t worry, we’ll share new content here soon. Sign up for our newsletter to be up-to-date when we release new content in this hub.