“We came up with the term subscription economy in 2008, and it didn’t work right… so we stopped using it, we tried all other things”. says Tien Tzuo in Startupfood. It’s easy to imagine his frustration, foreseeing the market’s future and genuinely believing in this path, yet potential investors couldn’t envision it. Tzou’s experience in […]

You are facing the challenge of hacking your brand’s ads for LinkedIn. What steps will you follow knowing that marketing messages overload users all day and you must stand out? I faced it before and tried to find some LinkedIn ad examples of other companies, but nothing resonated, I went to the best practices, which […]

“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]