Brandawarness and performance join forces
So, what is brandformance? There is no definition at the moment, and when I started to work on this blog (July 2021)
it was not commonly used in the marketing industry (and I’m working on changing that). That is my definition:
“Continuously optimize your brand to perform at its best.”
You can read more about my view in brandformance in this article.
Fun, inspiring stories and takeaways about companies that grow their brand in unconventional ways.
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Tools and tips to develop a branformance strategy and measure brand activities.
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Liquid Death is a canned mountain water company that's shaking up the industry with its unique and irreverent branding. If you haven't heard of them, you're in for a treat. The brand officially …
Continue Reading about Be Bold or Go Home: Liquid Death’s Marketing Strategy →
When I first learned about Old Spice, and other than the fact that I thought it was a brand that makes hot sauce, I didn’t pay much attention to it. Not being from the United States, I was not aware …
Continue Reading about Old Spice’s Perfect Recipe to Start a Conversation →
While listening to Stela Krief, SodaStream’s Israel CEO, on the Billboard podcast, something in particular she said caught my attention, At SodaStream, we walk the talk. There is no social agenda …
Continue Reading about SodaStream – walk the talk growth marketing strategy. →
TL;DR: Brandformance is a marketing growth strategy in which the brand is the scaling focus, by developing an optimization methodology to achieve greater brand awareness and measuring each marketing …
Let’s say that your brand competes in a monopolistic environment. Meaning, that you're playing with sellers whose product is different in some way but ultimately serves a similar purpose. But then …
