Brandformance

Optimize your brand to perform at its best

There’s one thing all marketers agree on. The most valuable traffic a website can drive in any industry comes from users searching for the brand. As long as you excel at that you can scale.

What influences brand growth is a puzzle marketers face together; there is no clear answer. Each company has its own business goals, focus on specific industries and is at different stages of maturity. But every company needs to invest in its brand.

A well-known brand with the right values has a significant impact on business results by building trust and removing barriers. These values are the critical foundation on which the brand can grow. The key to leveraging these values is to develop an enduring brand awareness strategy that relies on marketing inputs to impact business goals.
These are the fruits of your marketing investments.

Brandformance Hub Hierarchy

You can find 2 sections in this hub:

The first section is about Brandformance stories, where we dive into the stories of different brands that have been able to increase their brand awareness in different ways.

The second section is about the Brandformance Guide and what it is. This gives you tools and tactics to measure brand activity and the impact of brand awareness using performance marketing tools.

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Brandformance - What is it?

TL;DR: Brandformance is a marketing growth strategy that places the brand at the center of scaling—developing an optimization methodology that measures each marketing channel against performance metrics with defining KPIs that increase your brand awareness.

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Brandformance - Marketing Strategy Stories

We all love great stories, In fact, that’s how the human brain works. The science behind stories shows that they entertain us, make it easier to remember things, and keep us engaged. That’s why great markets know how to communicate their message with a good story.

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Summing Up 2024’s Top Marketing Podcasts for Brandformance Wins

2024 was a standout year for marketing podcasts. While I kept up with my favorites, I also explored new ones. Not all of them resonated, but a few truly captured my attention. Feeling inspired, I decided to put together my own list of marketing podcasts that align with the "brandformance strategy" approach. Some focus on building brand awareness, while others dive into strategies for improving marketing performance. My list features my top four podcast recommendations from 2024, along with three standout episodes from each.

Thebrandformer’s Top Marketing Podcast Episode In 2024

As a follow-up to Summing Up 2024: A Brandformance Review of Marketing Podcasts, this article dives deeper into each recommended episode. Here, you’ll find a breakdown of key insights, strategies, and standout moments that align with the brandformance approach. Whether you’re looking for actionable marketing tactics, fresh perspectives, or just a great listen, this guide […]

Zuora’s Narrative Path to Transform the Market

“We came up with the term subscription economy in 2008, and it didn’t work right… so we stopped using it, we tried all other things”. says Tien Tzuo in Startupfood. It’s easy to imagine his frustration, foreseeing the market’s future and genuinely believing in this path, yet potential investors couldn’t envision it. Tzou’s experience in […]

Stop The Scroll! Walnut.io LinkedIn ads example

You are facing the challenge of hacking your brand’s ads for LinkedIn. What steps will you follow knowing that marketing messages overload users all day and you must stand out? I faced it before and tried to find some LinkedIn ad examples of other companies, but nothing resonated, I went to the best practices, which […]

Lyft’s Marketing Strategy. Crafting Delight at Every Turn.

“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]

How Red Bull Can Give Your Marketing Strategy Wings

As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

Be Bold or Go Home: Liquid Death’s Marketing Strategy

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]

Old Spice’s Perfect Recipe to Start a Conversation

When I first learned about Old Spice, and other than the fact that I thought it was a brand that makes hot sauce, I didn’t pay much attention to it. Not being from the United States, I was not aware of the existence of the brand. And when I heard that the brand went from a […]

SodaStream – walk the talk growth marketing strategy.

While listening to Stela Krief, the former CEO of SodaStream’s Israel, on the Billboard podcast, something in particular she said caught my attention, “At SodaStream, we walk the talk. There is no social agenda that needs to be invented. At other companies where I worked when forced to choose a social agenda it was always […]

The Magic of GoPro’s Brand

Let’s say that your brand competes in a monopolistic environment. Meaning, that you’re playing with sellers whose product is different in some way but ultimately serves a similar purpose. But then stronger new players decide to invade the territory aiming to wipe everyone out. How would you play? GoPro has been facing this type of […]