Brandformance

Optimize your brand to perform at its best

There’s one thing all marketers agree on. The most valuable traffic a website can drive in any industry comes from users searching for the brand. As long as you excel at that you can scale.

What influences brand growth is a puzzle marketers face together; there is no clear answer. Each company has its own business goals, focus on specific industries and is at different stages of maturity. But every company needs to invest in its brand.

A well-known brand with the right values has a significant impact on business results by building trust and removing barriers. These values are the critical foundation on which the brand can grow. The key to leveraging these values is to develop an enduring brand awareness strategy that relies on marketing inputs to impact business goals.
These are the fruits of your marketing investments.

Brandformance Hub Hierarchy

You can find 2 sections in this hub:

The first section is about Brandformance stories, where we dive into the stories of different brands that have been able to increase their brand awareness in different ways.

The second section is about the Brandformance Guide and what it is. This gives you tools and tactics to measure brand activity and the impact of brand awareness using performance marketing tools.

Lyft’s Marketing Strategy. Crafting Delight at Every Turn.

“We wanted to get delighted from the second you saw a lift” is how John Zimmer articulates Lyft’s marketing strategy to penetrate a market with an existing product such as short-distance ride-sharing. Uber dominated a market that it literally created. It necessitated a fresh, creative approach from Lyft’s marketing strategy regarding their positioning. This is […]

How Red Bull Can Give Your Marketing Strategy Wings

As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

Be Bold or Go Home: Liquid Death’s Marketing Strategy

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]