We all love great stories, In fact, that’s how the human brain works. The science behind stories shows that they entertain us, make it easier to remember things, and keep us engaged. That’s why great markets know how to communicate their message with a good story.

We want to share with you the stories of great brands that have succeeded in standing out in their industry. Some became market leaders, some built a new category, and others made a big move. Here you can read case studies of how companies succeeded in growing their business by increasing their brand awareness in unconventional ways. They might spark your interest and give you ideas for leveraging your brand awareness. Enjoy!