As I stood there on the university campus, holding the iconic Red Bull can given to me by a charismatic supermodel, a wave of curiosity washed over me. This wasn’t my first encounter with these brand ambassadors, but this time, it felt different – a personal connection that sparked a barrage of questions. Amidst the […]

The previous article discussed the six pillars of distinction for brand awareness strategy. These pillars include a strong value proposition, brand story, service/product differentiation, audience-focused marketing, customer experience, and impactful messaging and design. These are the six strong pillars your company will stand on. By harnessing the power of these six pillars, your company can […]

Liquid Death is a canned mountain water company that’s shaking up the industry with its unique and irreverent branding. If you haven’t heard of them, you’re in for a treat. The brand officially launched and started selling to its customers in 2019 and quickly became known for its bold image. Let’s be real here, as […]

When I first learned about Old Spice, and other than the fact that I thought it was a brand that makes hot sauce, I didn’t pay much attention to it. Not being from the United States, I was not aware of the existence of the brand. And when I heard that the brand went from a […]